YouTube Revenue Estimator
Quick answer: YouTube creators keep 55% of the ad revenue their videos generate. A video with 1 million views at an $8 CPM earns about $4,400 (1,000,000 × $8 ÷ 1,000 × 55%).
Views alone don't pay — the money comes from the ads shown on them. Enter your view count and CPM (cost per thousand ad impressions) to see the gross ad revenue your video generated and the estimated 55% creator share that lands in your pocket.
Enter your numbers
Fixed: creators keep 55% of ad revenue under the YouTube Partner Program.
Your results
How to use this calculator
Enter the number of views for a video (or a month of channel traffic) and the CPM that applies to your audience. The best CPM to use is the one shown in your YouTube Studio revenue analytics, since it reflects your actual niche and viewer countries.
Results update as you type. Use the earnings-per-1,000-views figure to compare videos or project what the next 100,000 views might be worth.
How it works
Estimated earnings = views × CPM ÷ 1,000 × 0.55. CPM varies by niche, audience country, and season — enter your own from YouTube Studio. The result is an estimate, not a guarantee.
Worked example
1,000,000 views at $8 CPM → gross $8,000 × 55% = $4,400 estimated earnings.
Reference data
| Long-form video ad revenue — creator share | 55% |
| Long-form video ad revenue — YouTube share | 45% |
Source: YouTube Partner Program terms (YouTube, 2026) — support.google.com/youtube/answer/72851
Method & sources
The calculator converts views into billable ad impressions (one CPM pays per 1,000 views), multiplies by your CPM to get gross ad revenue, then applies the fixed 55% creator share. The 55/45 split is the published YouTube Partner Program rate; your CPM is an input, not a sourced figure.
Frequently asked questions
What percentage of ad revenue do YouTubers keep?
55% of ad revenue from long-form videos, with YouTube keeping 45%, under the YouTube Partner Program.
What CPM should I enter?
Use your channel's actual CPM or RPM from YouTube Studio. CPMs differ widely by niche and viewer country, so your own data beats any default.
Does this include YouTube Shorts?
No. This estimator covers long-form video ads only; Shorts use a separate creator-pool model.
Is the estimate exact?
No — it is an estimate. Actual payouts depend on ad fill rates, viewer location, and seasonality.